I am answering the question from the point of view of a founder and developer of a technology project.
Most if not all blockchains require paying ‘rent’ (gas fees), and/or basing or using the blockchain’s coin.
We did consider, for the last few years using - ethereum, avalanche, binance smart chain, and polygon.
All of these blockchains run ethereum based software.
Currently we run our own Ethereum blockchain instance for our ‘Decentralized web’ project -
Decentralized web / dWeb - blockchain explorer
As technology developers we can bridge to value - not only to Ethereum based tokens/coins but to other coins as well.
I am not sure if it is going to become a trend, but projects running their owned blockchain instances have the freedom to do any type of contracts and processing without paying ‘rent’ to underlying provider, and freeing our users from fees…